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Mapping A Data-driven Customer Journey
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"Mapping A Data-driven Customer Journey"
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Does your team have a complete view of customers?

Companies rely on superior customer experiences to fuel growth, but too often consumers find their interactions with brands and companies lacking. According to Forrester’s U.S. 2018 Customer Experience Index (CX) Index™, U.S. brands remain unexceptional when it comes to providing quality customer experiences, continuing a three-year downward trend.

A CX solution is only as powerful as the work done upfront to ensure that it delivers maximum value to the executive team and all stakeholders. There are also business processes and workflows that organizations must master before they can deploy the technology. Whether you already have a CRM system or are contemplating acquisition of one, it is essential that you create mature and effective business processes that can be the foundation of a robust customer journey.

This white paper will explore the challenges that CX executives face, how they can evaluate performance at each stage of the customer journey, and the benefits of modern solutions to bolster the customer experience.


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